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Algorithmic Attribution is a powerful  method that lets marketers   analyze and improve the effectiveness  of  marketing  channels.   AA  allows marketers to maximize  their  return on investment   through smarter investment decisions   for every dollar spent . While algorithmic attribution comes with   numerous advantages  However, not all businesses  are  eligible .   Some organizations do not have  access to  the Google  Analytics 360/Premium  account which allows   algorithmsic attributes . The  Advantages  of Algorithmic Attribution Algorithmic  attribution  (or Attribute Evaluation Optimization or AAE) is  a data driven, efficient  method  for evaluating and optimizing  marketing channels.   It  helps marketers identify  the channels that  lead to   conversions, while also optimizing the media budget  across  all channels . Algorithmic Attribution Models can be  created by  Machine Learning (ML) and  constantly updated and trained to   increase  accuracy.   They  can adjust their...